X by Benzo.
X by Benzo is Benzo's direct-to-home line. It needed an e-commerce brand and a storefront that could sell furniture online with the confidence of the parent house.
The Brief
Benzo wanted to reach homes directly. The work had to create X by Benzo — a distinct e-commerce brand and store at xfurnishing.com — that could sell online without diluting the Benzo name.
The Approach
We built X by Benzo as its own brand: identity, art direction, and a storefront designed to make each piece feel considered on a screen, never commoditised.
What Was Built
The X by Benzo brand and its store at xfurnishing.com — identity, product art direction, and an e-commerce experience built to sell direct.
Outcome
An e-commerce brand that sells furniture like an object of desire. X by Benzo gives Benzo a direct line into the home, at xfurnishing.com.
