Case Studies | Basel El Kafafy — BKI

Alam Al Roum: a coastline, sold before it had a shore

Built to sell a landmark before the first stone was laid.

Qatari Diar

Sovereign developer, US$35B portfolio

Positioning first

One sentence the site must make a buyer feel, written before anything is designed.

Lead with the coastline

The plot, not the buildings, was the product, so the sea and the light carry the scroll.

Restraint as the system

Type, imagery and light placed on purpose; nothing decorative, nothing loud.

Hand-written code, scroll-tied motion, protected deployment, tested on every breakpoint.

Client portfolio

Countries the client operates in

Launched, pre-construction

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hello@bki-eg.com

Office

Cairo, Egypt
Working across Egypt · UAE · KSA · Qatar

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